What we’ve achieved

Made in the USA

  • Most Oribe products are made in the USA with globally sourced ingredients.
  • A few products—including our Italian Resin Brushes & Combs (made in Italy)—are produced in partnership with makers abroad to ensure the highest level of craftsmanship.

Responsible Sourcing

  • Oribe is committed to sourcing our products responsibly across our packaging and formulations.
  • All products meet global regulation and safety standards, including the extremely rigorous formulation standards of the European Union, meaning we ban more than 1,300 different ingredients for use in our products.
  • We work together with our partners and suppliers to set and adhere to policies and codes of conduct that support the well-being of both people and planet—ensuring transparency, non-discrimination, worker health and safety, fair compensation, environmental health, and more.

Proudly Approved by PETA

  • Oribe never tests on animals.
  • Oribe is a proud member of the Beauty Without Bunnies Program created by People for the Ethical Treatment of Animals (PETA).
  • We also do not use any raw materials that are animal tested†.

Future Goals

Craft next-generation formulations that support a healthy environment

  • Launch next generation product(s) in three of our best-selling categories to deliver breakthrough innovation on at least one impact category * with no compromise on performance by 2027.

Reduce the environmental impact of our existing formulas by unlocking solutions with experts, innovators, and suppliers

  • Simpler ingredient lists: For every reformulation and new product development onwards, only keep ingredients that contribute to Oribe product performance and sensory experience.
  • Product transparency: Publish our glossary of ingredients, highlighting for each one its purpose and minimum concentration threshold by 2024.
  • Ingredient traceability: Ensure that 100% of select natural raw ingredients are traceable back to source by 2027.

What we’ve achieved

Internal Initiatives

  • We partner with It Gets Better, a nonprofit organization with a mission to uplift, empower, and connect lesbian, gay, bisexual, transgender, and queer youth around the globe.
  • We partnered with Whitney Dunlap-Fowler, cultural strategist and founder of Touch of Whit Creative and Insights in Color, to educate our team members, inform our brand strategy and consult on ways to foster diversity, equity and inclusion, internally and externally.
  • We expanded recruitment efforts by reaching out to diverse hiring websites, as well as HBCUs, to aid in our efforts of creating a corporate culture where all employees are valued and celebrated.
  • We worked with the Diversity, Equity and Inclusion Board of our parent company, Kao, and have provided Unconscious Bias and Understanding Racism trainings as well as allyship and micro-aggressions workshops for all employees.
  • We participate in Kao’s ongoing virtual series, “Courageous Conversations,” and our writing series “Take a Moment” pieces, in which team members and subject matter experts discuss their personal experiences as a means of educating the company about racism and injustice.
  • Kao celebrates Diversity Months to foster an inclusive and equitable workplace where every individual feels valued and respected and to raise awareness about the diverse backgrounds, experiences, and perspectives of its employees and customers. This initiative promotes a sense of belonging, encourages open dialogue, and drives innovation by embracing the power of diversity in all its forms. The months and holidays include: Black History Month (US and UK), LGBT+ History Month (UK), Women’s History Month (US), Gender Equality Month (EMEA), International Women’s Day, Earth Month (US), AAPI Heritage Month (US), International Day of Families (EMEA), World Day for Cultural Diversity for Dialogue and Development (EMEA), Pride Month (US and EMEA), Juneteenth (US), Hispanic Heritage Month (US), European Day of Languages (EMEA), National Disability Awareness Month (US and EMEA), National Native American Heritage Month (US), Universal Human Rights Month (US), World Mental Health Day (US and EMEA), European Fertility Week (EMEA).

Stylist Education

  • All Global Artists, National Educators, and Product Specialists are trained in and proficient in styling all hair textures, and we are continuing to seek out more diverse and multicultural candidates to the Oribe education team to ensure representation across all hair textures and ethnicities.
  • We support our salon and retail partners in creating inclusive luxury consumer experiences and have developed tools and trainings for stylists to work across all hair types.
  • We expanded our salon education curriculum to include styling and cutting classes that focus on textured hair, ensuring that our educational offerings cater to a wider variety of hair types.
  • We have partnered with Milady and Stylez to provide a series of educational classes for beauty schools in the Milady network focused on the care and styling of textured hair.

Marketing

  • We’ve included models of all hair types and textures in our marketing and social campaigns, and are committed to partnering with more diverse creatives moving forward for all photo and video shoots.
  • We used our Instagram platform to highlight diverse and multicultural voices within our community, including during key moments like Black History Month, Pride Month, Women’s History Month, and Latinx Heritage Month.
  • We partner with Black Beauty Roster (BBR), an organization whose mission is to bring meaningful beauty diversity into the industry through opportunity, advocacy and education. We have participated in the BBR “Black Beauty Excellence” event since 2021, which honors the leading black beauty professionals and allies in the industry.
  • We updated the salon locator tool on Oribe.com to denote Black-owned salons.

Future Goals

Develop and market our products to address the needs of all

  • Inclusive hair care products: Ensure that the product collection is tested for efficacy for all hair types and provide information to consumers on the products that will best meet their diverse needs.
  • Universal design: Ensure that our products and platforms are understandable, accessible, and usable by the widest number of people.

Guarantee fair representation, paving the way to a more just and equitable world

  • Our workplaces: Champion inclusive working practices and foster a welcoming and inclusive working environment for all at Oribe.
  • Our salons and retail partners: Support our salon and retail partners in shaping more inclusive and welcoming luxury consumer experience. Educate our salon partners and stylist community on inclusive haircare products, tools, and techniques.
  • Our brand: Forge partnerships with diverse creative talent and ensure our brand is inclusive and welcoming to all.